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How a digital marketing (social media) campaign can impact your website

How a social media campaign can impact your website

Digital marketing is the Best possible way to help your new website, start producing a social media campaign. Networks such as Facebook and Twitter or even Instagram are forever becoming the ultimate marketing technique that companies and businesses want to promote their content.

Building a social media gathering

If there is already some kind of presence for your business, you’ll know just how important it is to maintain that. But if you do already have the following, you’re doing it right already.

However, if not, there’s still plenty of time to build a gathering with a social media campaign and establish yourself with an online presence.

Firstly you have to find the social platforms that suit your business or brand. You will need to keep consistent usernames, logos and content across them all. Once it’s all set up and running, link your site and social media accounts across with each other.

You’ll need to stay in a routine of regular posts and uploads on your pages. Be sure to include engaging, relevant photos or videos and always include links to guide a viewer get to where you want them to be, your website!

ways to create a social media campaign
ways to create a social media campaign

The different ways to create a social media campaign:

Make video content

Create a YouTube account for your business if you haven’t already. It’s by far the best site to produce video content, and you’ll be able to use it across all your other platforms. The video hosting site is supported across the majority of social media apps today, and it’s easy to get started.

You can pretty much post anything you like or that comes to your mind. Types of videos like “how to do this” and “how to do that” are so easy and always a great idea for content. You want a way to show off your products, entice new people, or even just a way to show your friendly team for a good image.

Just take advantage of YouTubes features that it has to offer. Links in descriptions or timestamps relevant to your content are great SEO techniques. You can see more about how important it is to implement videos on your website.

Image anticipation campaign

Producing image content for a social media campaign is a fantastic way to build ‘buzz’ and anticipation for your new site. You can show pictures of your teams, logo & brands. include important products or services, and make sure to have a theme or design of your images that are consistent to your brand.

Make sure if you’re using a platform such as Instagram or Twitter, to use relevant trending hashtags or keywords. Get bonus points for tagging influencers and relevant people included in your content.

The key to imagery social media campaigns is to always ensure consistency and quality. Blurred images, poor resolutions and unclear images make for a poor experience and will drive your viewers away.

Post your customers testimonials

It doesn’t really matter what length of time you’ve been in business for. If you are able to gather some thoughts or reviews of your business or service, this is another great social media campaign.

Collect as many as you can, and keep collecting. Keep them all in the same place for future use and good codes of practice. This is a great way that everyone can read about your business and see a review from the point of a customer.

This is another great addition to your image social media campaigns. Using quotes and reviews and assembling them into image format, this is a great and easy content option or alternative if you are in need in that area. Link this back to your testimonials page and enable people to read more giving even more traffic.

social media campaign
social media campaign

Conclusion on using a social media campaign

Find new customers, use all that you have learnt and your platforms of choice to reach out to all your audience and potential user base. Find what your competitors are doing, visit their social media platforms, see who they are following and what they’re posting.

If you’re using Instagram or Twitter, regularly search your company hashtags to see if anyone is sharing or engaging with content. Use search terms and follow similar companies or people to your target audience and create interactions with them. You have to think like your audience if you are to captivate them.

Inbound marketing versus digital marketing

Digital marketing and inbound marketing are easily confused, and for good reason. Digital marketing uses many of the same tools as inbound marketing email and online content, to name a few. Both exist to capture the attention of prospects through the buyer’s journey and turn them into customers. But the 2 approaches take different views of the relationship between the tool and the goal.

Digital marketing considers how each individual tool can convert prospects. A brand’s digital marketing strategy may use multiple platforms or focus all of its efforts on 1 platform.

Inbound marketing is a holistic concept. It considers the goal first, then looks at the available tools to determine which will effectively reach target customers, and then at which stage of the sales funnel that should happen.

The most important thing to remember about digital marketing and inbound marketing is that as a marketing professional, you don’t have to choose between the 2. In fact, they work best together. Inbound marketing provides structure and purpose for effective digital marketing to digital marketing efforts, making sure that each digital marketing channel works toward a goal

Artificial Intelligence
Artificial Intelligence (AI) and Machine Learning

Artificial Intelligence, or AI, already receive a lot of buzz in the past decade. It continues to be one of the new technology trends because its notable effects on how we live, work and play are only in the early stages. AI is already known for its superiority in image and speech recognition.

Other than that AI will be use further to analyze interactions to determine underlying connections and insights. It will go a long way to help predict demand for services like hospitals enabling authorities to make better decisions about resource utilization. Also to be able to detect the changing patterns of customer behaviour by analyzing data in near real-time. This will drive revenues and enhance personalize experiences.

The AI market will grow to a $190 billion industry by 2025 with global spending on cognitive and AI systems reaching over $57 billion in 2021.  With AI spreading its wings across sectors, create new jobs in development, programming, testing, support and maintenance, to name a few. On the other hand AI also offers some of the highest salaries today ranging from over $1,25,000 per year (machine learning engineer) to $145,000 per year (AI architect) – making it the top new technology trend you must watch out for!

Machine Learning the subset of AI, is also being deployed in all kinds of industries. Creating a huge demand for skilled professionals. Forrester predicts AI, machine learning, and automation will create 9 percent of new U.S. jobs by 2025. Jobs including robot monitoring professionals, data scientists, automation specialists, and content curators, making it another new technology trend!

Mastering AI and machine learning will help you secure jobs like:

  • AI Research Scientist
  • AI Engineer
  • Machine Learning Engineer
  • AI Architect

What is the definition of artificial intelligence?

Artificial intelligence, or AI, is an umbrella term representing a range of techniques that allow machines to mimic human intelligence.

When humans think, they sense what’s happening in their environment, realize what those inputs mean, make a decision based on them, and then act. Artificially intelligent devices are in the early stages of beginning to replicate these same behaviors.

What is the difference between artificial intelligence and machine learning?

Machine learning is a subset of AI. It refers to a machine’s ability to think without being externally programmed. Traditional devices are programmed with a set of rules for how to act. This takes the form of if-then-else statements. But machine learning enables devices to continuously think about how to act based on data they intake.